Salasegur
Industry
Insurance brokerage
Our work
Web
Web redesign and digital optimization for an insurance brokerage
From our studio, we developed the complete redesign of the Salasegur website, a long-established insurance brokerage, with the aim of updating its digital presence and aligning it with its positioning as a trusted advisor in insurance solutions.
The challenge was to transform an outdated website into an effective tool for capturing, communicating, and converting leads, without losing the sense of closeness and professionalism that characterize the company.
Strategy and approach
The project began with an analysis of the insurance sector and the usual communication practices of insurance companies, where we detected common patterns: an excessive use of jargon, unclear structures, and difficulties in understanding the services offered.
Based on this diagnosis, we defined a strategy based on three objectives:
- Simplify the communication of insurance products.
- Strengthen the trust and credibility of the brand.
- Turn the website into an active channel for generating leads.
The content architecture has been reorganized to facilitate navigation and allow the user to quickly identify what type of insurance they need and how to purchase it.
Design and visual architecture
The new design was built with criteria of clarity, visual hierarchy, and accessibility.
A modular structure was used, with well-defined blocks that allow the various insurance policies (home, health, life, business, etc.) to be presented in an orderly and understandable way.
The color palette was adjusted to convey confidence and stability, aligning with industry codes, but with a more modern treatment.
The clean and legible typography makes it easier to read informational content and improves the experience on mobile devices.
Visual elements have been incorporated that help structure the information —iconography, highlights, and calls to action— without overloading the interface.
Development and functionality
The development focused on creating a fast, functional, and conversion-oriented website.
Technical performance, loading times, and mobile device compatibility have been optimized, ensuring a consistent experience across all environments.
Simplified and accessible contact forms were implemented, as well as clear entry points throughout the site to facilitate the request for information or a quote.
The management system allows the Salasegur team to update content, add new products, or modify conditions autonomously.
