{"id":1392,"date":"2025-10-07T15:13:21","date_gmt":"2025-10-07T15:13:21","guid":{"rendered":"https:\/\/fonsoestudio.com\/?p=1392"},"modified":"2025-10-08T11:24:00","modified_gmt":"2025-10-08T11:24:00","slug":"portfolio-atd-capital","status":"publish","type":"post","link":"https:\/\/fonsoestudio.com\/en\/portfolio-atd-capital\/","title":{"rendered":"ATD Capital"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1392\" class=\"elementor elementor-1392\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae8176 e-flex e-con-boxed e-con e-parent\" data-id=\"9ae8176\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a15f9a4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a15f9a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef84411 e-con-full e-flex e-con e-child\" data-id=\"ef84411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-594e6f8 elementor-widget elementor-widget-image\" data-id=\"594e6f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/Hero.png\" class=\"attachment-large size-large wp-image-1395\" alt=\"ATD-hero\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/Hero.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/Hero-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/Hero-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/Hero-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b95dbbe e-con-full e-flex e-con e-child\" data-id=\"b95dbbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c888053 e-con-full e-flex e-con e-child\" data-id=\"c888053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d1c1c elementor-widget elementor-widget-heading\" data-id=\"d3d1c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ATD Capital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188e0ba e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"188e0ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7068b5c e-con-full e-flex e-con e-child\" data-id=\"7068b5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896c66b elementor-widget elementor-widget-heading\" data-id=\"896c66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd29976 elementor-widget elementor-widget-text-editor\" data-id=\"cd29976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Capital riesgo, energ\u00eda<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce12ff elementor-widget elementor-widget-heading\" data-id=\"bce12ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4bf23 elementor-widget elementor-widget-text-editor\" data-id=\"0f4bf23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identidad de marca,\u00a0 Identidad visual,\u00a0 Web,\u00a0 Research, impresi\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfc1c8 e-con-full e-flex e-con e-child\" data-id=\"2bfc1c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3faf4 elementor-widget elementor-widget-heading\" data-id=\"fd3faf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia, identidad y presencia digital para una firma de inversi\u00f3n en transici\u00f3n energ\u00e9tica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece45d6 elementor-widget elementor-widget-text-editor\" data-id=\"ece45d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde nuestro estudio desarrollamos el nombre, la identidad visual y el sitio web de ATD Capital, una nueva firma de asesor\u00eda e inversi\u00f3n enfocada en el sector industrial y en empresas globales que impulsan la transici\u00f3n hacia modelos energ\u00e9ticos sostenibles.<\/p><p>El proyecto naci\u00f3 con una visi\u00f3n ambiciosa: crear una marca que transmitiera rigor financiero, innovaci\u00f3n tecnol\u00f3gica y compromiso medioambiental sin recurrir a los c\u00f3digos visuales tradicionales del sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4c271 elementor-widget elementor-widget-heading\" data-id=\"3d4c271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia y naming<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c402ec elementor-widget elementor-widget-text-editor\" data-id=\"8c402ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El punto de partida fue definir una estrategia de posicionamiento clara. Analizamos el contexto competitivo y el tono predominante de las firmas de inversi\u00f3n tradicionales para encontrar un espacio propio: una marca que hablara el lenguaje de la industria, pero desde la perspectiva del cambio.<\/p><p>De esa investigaci\u00f3n surgi\u00f3 el nombre ATD Capital, un acr\u00f3nimo que alude a la idea de Advance, Transform, Develop \u2014 avanzar, transformar y desarrollar \u2014 tres verbos que resumen la filosof\u00eda de la empresa.<br \/>El resultado es un nombre memorable, internacional y con un trasfondo conceptual s\u00f3lido, capaz de adaptarse a diferentes mercados y contextos sin perder identidad.<\/p><p>El proyecto naci\u00f3 con una visi\u00f3n ambiciosa: crear una marca que transmitiera rigor financiero, innovaci\u00f3n tecnol\u00f3gica y compromiso medioambiental sin recurrir a los c\u00f3digos visuales tradicionales del sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf23a7 elementor-widget elementor-widget-heading\" data-id=\"6cf23a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identidad visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e26f2 elementor-widget elementor-widget-text-editor\" data-id=\"88e26f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La identidad visual se construye sobre un sistema gr\u00e1fico flexible que permite a la marca expresarse en entornos corporativos y digitales con la misma coherencia.&nbsp;<\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">El s\u00edmbolo principal parte de una forma abstracta que representa flujo, energ\u00eda y transformaci\u00f3n, evocando tanto la din\u00e1mica de la inversi\u00f3n como el movimiento hacia fuentes m\u00e1s limpias y reutilizables.<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">La paleta crom\u00e1tica, basada en tonos sobrios y acentos energ\u00e9ticos, equilibra la seriedad institucional con la vitalidad del progreso.<\/span><\/p><p>La tipograf\u00eda, de corte geom\u00e9trico y gran legibilidad, refuerza el car\u00e1cter contempor\u00e1neo y transparente de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38eb57f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"38eb57f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e45b50 e-con-full e-flex e-con e-child\" data-id=\"6e45b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec04ee elementor-widget elementor-widget-video\" data-id=\"0ec04ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/atd.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-082cb8c e-con-full e-flex e-con e-child\" data-id=\"082cb8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-348dbdb elementor-widget elementor-widget-image\" data-id=\"348dbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoLogo-1024x1024.png\" class=\"attachment-large size-large wp-image-1397\" alt=\"atd-art\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoLogo-1024x1024.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoLogo-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoLogo-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoLogo-768x768.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoLogo.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c7ee27 e-con-full e-flex e-con e-child\" data-id=\"4c7ee27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae215a elementor-widget elementor-widget-image\" data-id=\"6ae215a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoWebMovil-1024x1024.png\" class=\"attachment-large size-large wp-image-1399\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoWebMovil-1024x1024.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoWebMovil-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoWebMovil-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoWebMovil-768x768.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoWebMovil.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6f2016 e-con-full e-flex e-con e-child\" data-id=\"f6f2016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071b1e6 elementor-widget elementor-widget-image\" data-id=\"071b1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoPresentacionm-1024x1024.png\" class=\"attachment-large size-large wp-image-1398\" alt=\"atd-presentation\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoPresentacionm-1024x1024.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoPresentacionm-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoPresentacionm-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoPresentacionm-768x768.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/CuadradoPresentacionm.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ATD Capital Industria Capital riesgo, energ\u00eda Nuestro trabajo Identidad de marca,\u00a0 Identidad visual,\u00a0 Web,\u00a0 Research, impresi\u00f3n Estrategia, identidad y presencia digital para una firma de inversi\u00f3n en transici\u00f3n energ\u00e9tica Desde nuestro estudio desarrollamos el nombre, la identidad visual y el sitio web de ATD Capital, una nueva firma de asesor\u00eda e inversi\u00f3n enfocada en el [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[11,10],"class_list":["post-1392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-idennnnntida","tag-web"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"ATD Capital Industria Capital riesgo, energ\u00eda Nuestro trabajo Identidad de marca, Identidad visual, Web, Research, impresi\u00f3n Estrategia, identidad y presencia digital para una firma de inversi\u00f3n en transici\u00f3n energ\u00e9tica Desde nuestro estudio desarrollamos el nombre, la identidad visual y el sitio web de ATD Capital, una nueva firma de asesor\u00eda e inversi\u00f3n enfocada en el\" \/>\n\t<meta name=\"robots\" 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