{"id":1479,"date":"2025-10-08T19:25:46","date_gmt":"2025-10-08T19:25:46","guid":{"rendered":"https:\/\/fonsoestudio.com\/?p=1479"},"modified":"2025-10-08T19:51:40","modified_gmt":"2025-10-08T19:51:40","slug":"proexergy","status":"publish","type":"post","link":"https:\/\/fonsoestudio.com\/en\/proexergy\/","title":{"rendered":"ProExergy"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1479\" class=\"elementor elementor-1479\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae8176 e-flex e-con-boxed e-con e-parent\" data-id=\"9ae8176\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a15f9a4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a15f9a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef84411 e-con-full e-flex e-con e-child\" data-id=\"ef84411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-594e6f8 elementor-widget elementor-widget-image\" data-id=\"594e6f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXhero.png\" class=\"attachment-large size-large wp-image-1481\" alt=\"PX-hero\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXhero.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXhero-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXhero-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXhero-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b95dbbe e-con-full e-flex e-con e-child\" data-id=\"b95dbbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c888053 e-con-full e-flex e-con e-child\" data-id=\"c888053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d1c1c elementor-widget elementor-widget-heading\" data-id=\"d3d1c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ProExergy<br>Tech Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188e0ba e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"188e0ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7068b5c e-con-full e-flex e-con e-child\" data-id=\"7068b5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896c66b elementor-widget elementor-widget-heading\" data-id=\"896c66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd29976 elementor-widget elementor-widget-text-editor\" data-id=\"cd29976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tecnol\u00f3gica,\u00a0 Inteligencia\u00a0 Artificial<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce12ff elementor-widget elementor-widget-heading\" data-id=\"bce12ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4bf23 elementor-widget elementor-widget-text-editor\" data-id=\"0f4bf23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identidad de marca,\u00a0 Identidad visual,\u00a0 \u00a0Research, Impresi\u00f3n, UX \/ UI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfc1c8 e-con-full e-flex e-con e-child\" data-id=\"2bfc1c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3faf4 elementor-widget elementor-widget-heading\" data-id=\"fd3faf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia, identidad y presencia digital para una empresa de tecnolog\u00eda energ\u00e9tica avanzada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece45d6 elementor-widget elementor-widget-text-editor\" data-id=\"ece45d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde nuestro estudio desarrollamos la identidad visual, el posicionamiento y la presencia digital de ProExergy, una empresa que combina inteligencia artificial, ingenier\u00eda y sostenibilidad para optimizar el rendimiento energ\u00e9tico de instalaciones industriales y edificios a gran escala.<\/p><p>El proyecto parti\u00f3 de un reto claro: construir una marca capaz de comunicar innovaci\u00f3n tecnol\u00f3gica, fiabilidad operativa y compromiso medioambiental, en un sector donde la complejidad t\u00e9cnica suele eclipsar el valor humano y el impacto positivo de la innovaci\u00f3n.<\/p><p>El proyecto naci\u00f3 con una visi\u00f3n ambiciosa: crear una marca que representara todas las herramientas de la plataforma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4c271 elementor-widget elementor-widget-heading\" data-id=\"3d4c271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia y posicionamiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c402ec elementor-widget elementor-widget-text-editor\" data-id=\"8c402ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El proceso comenz\u00f3 con una fase de an\u00e1lisis estrat\u00e9gico que nos permiti\u00f3 entender el entorno competitivo, los c\u00f3digos visuales del sector HVAC y la narrativa tecnol\u00f3gica que domina el \u00e1mbito de la eficiencia energ\u00e9tica.<\/p><p><span style=\"font-style: inherit; font-weight: inherit;\">Desde esa base, definimos una estrategia de marca centrada en el concepto de energ\u00eda inteligente: el uso de datos, IA y conocimiento t\u00e9cnico para transformar informaci\u00f3n en eficiencia.<\/span><\/p><p>La marca se posiciona as\u00ed como un agente activo del cambio energ\u00e9tico, que no solo mide y analiza, sino que impulsa la transformaci\u00f3n hacia un modelo m\u00e1s sostenible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf23a7 elementor-widget elementor-widget-heading\" data-id=\"6cf23a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identidad visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e26f2 elementor-widget elementor-widget-text-editor\" data-id=\"88e26f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La identidad visual se construye a partir de un sistema gr\u00e1fico modular y din\u00e1mico, que refleja la capacidad de ProExergy para adaptarse, aprender y optimizar procesos de forma continua.<\/p><p>El s\u00edmbolo parte del c\u00edrculo,\u00a0 como conductor visual del intercambio de temperatura,\u00a0 informaci\u00f3n, an\u00e1lisis y mejora.<\/p><p>La paleta crom\u00e1tica combina azules profundos que evocan tecnolog\u00eda y confianza, con acentos en naranjas y rojizos que simbolizan el HVAC.<\/p><p><br \/>La tipograf\u00eda, precisa y contempor\u00e1nea, aporta estructura y claridad, reforzando el equilibrio entre el rigor t\u00e9cnico y la accesibilidad comunicativa.<\/p><p>El resultado es una identidad visual 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/proexergy-1024x1024.png\" class=\"attachment-large size-large wp-image-1483\" alt=\"proexergy-art\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/proexergy-1024x1024.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/proexergy-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/proexergy-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/proexergy-768x768.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/proexergy.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c7ee27 e-con-full e-flex e-con e-child\" 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srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXbrands-1024x640.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXbrands-300x188.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXbrands-768x480.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2025\/10\/PXbrands.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ProExergyTech Solutions Industria Tecnol\u00f3gica,\u00a0 Inteligencia\u00a0 Artificial Nuestro trabajo Identidad de marca,\u00a0 Identidad visual,\u00a0 \u00a0Research, Impresi\u00f3n, UX \/ UI Estrategia, identidad y presencia digital para una empresa de tecnolog\u00eda energ\u00e9tica avanzada Desde nuestro estudio desarrollamos la identidad visual, el posicionamiento y la presencia digital de ProExergy, una empresa que combina inteligencia artificial, ingenier\u00eda y sostenibilidad para [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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