{"id":1742,"date":"2026-03-23T19:22:04","date_gmt":"2026-03-23T19:22:04","guid":{"rendered":"https:\/\/fonsoestudio.com\/?p=1742"},"modified":"2026-03-23T20:05:53","modified_gmt":"2026-03-23T20:05:53","slug":"salasegur","status":"publish","type":"post","link":"https:\/\/fonsoestudio.com\/en\/salasegur\/","title":{"rendered":"Salasegur"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1742\" class=\"elementor elementor-1742\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae8176 e-flex e-con-boxed e-con e-parent\" data-id=\"9ae8176\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a15f9a4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a15f9a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef84411 e-con-full e-flex e-con e-child\" data-id=\"ef84411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-594e6f8 elementor-widget elementor-widget-image\" data-id=\"594e6f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur.png\" class=\"attachment-large size-large wp-image-1743\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b95dbbe e-con-full e-flex e-con e-child\" data-id=\"b95dbbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c888053 e-con-full e-flex e-con e-child\" data-id=\"c888053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d1c1c elementor-widget elementor-widget-heading\" data-id=\"d3d1c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Salasegur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188e0ba e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"188e0ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7068b5c e-con-full e-flex e-con e-child\" data-id=\"7068b5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896c66b elementor-widget elementor-widget-heading\" data-id=\"896c66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd29976 elementor-widget elementor-widget-text-editor\" data-id=\"cd29976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Insurance brokerage<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce12ff elementor-widget elementor-widget-heading\" data-id=\"bce12ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4bf23 elementor-widget elementor-widget-text-editor\" data-id=\"0f4bf23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfc1c8 e-con-full e-flex e-con e-child\" data-id=\"2bfc1c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3faf4 elementor-widget elementor-widget-heading\" data-id=\"fd3faf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Web redesign and digital optimization for an insurance brokerage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece45d6 elementor-widget elementor-widget-text-editor\" data-id=\"ece45d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"250\" data-end=\"533\">From our studio, we developed the complete redesign of the Salasegur website, a long-established insurance brokerage, with the aim of updating its digital presence and aligning it with its positioning as a trusted advisor in insurance solutions.<\/p><p data-start=\"535\" data-end=\"746\">The challenge was to transform an outdated website into an effective tool for capturing, communicating, and converting leads, without losing the sense of closeness and professionalism that characterize the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4c271 elementor-widget elementor-widget-heading\" data-id=\"3d4c271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy and approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c402ec elementor-widget elementor-widget-text-editor\" data-id=\"8c402ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"781\" data-end=\"1013\">The project began with an analysis of the insurance sector and the usual communication practices of insurance companies, where we detected common patterns: an excessive use of jargon, unclear structures, and difficulties in understanding the services offered.<\/p><p data-start=\"1015\" data-end=\"1097\">Based on this diagnosis, we defined a strategy based on three objectives:<\/p><ol data-start=\"1098\" data-end=\"1295\"><li data-section-id=\"mwn6kd\" data-start=\"1098\" data-end=\"1165\">Simplify the communication of insurance products.<\/li><li data-section-id=\"10ea6jd\" data-start=\"1166\" data-end=\"1224\">Strengthen the trust and credibility of the brand.<\/li><li data-section-id=\"1a7vqu9\" data-start=\"1225\" data-end=\"1295\">Turn the website into an active channel for generating leads.<\/li><\/ol><p data-start=\"1297\" data-end=\"1467\">The content architecture has been reorganized to facilitate navigation and allow the user to quickly identify what type of insurance they need and how to purchase it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf23a7 elementor-widget elementor-widget-heading\" data-id=\"6cf23a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design and visual architecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6980deb elementor-widget elementor-widget-text-editor\" data-id=\"6980deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1510\" data-end=\"1789\">The new design was built with criteria of clarity, visual hierarchy, and accessibility.<br data-start=\"1604\" data-end=\"1607\" \/>A modular structure was used, with well-defined blocks that allow the various insurance policies (home, health, life, business, etc.) to be presented in an orderly and understandable way.<\/p><p data-start=\"1791\" data-end=\"2076\">The color palette was adjusted to convey confidence and stability, aligning with industry codes, but with a more modern treatment.<br data-start=\"1941\" data-end=\"1944\" \/>The clean and legible typography makes it easier to read informational content and improves the experience on mobile devices.<\/p><p data-start=\"2078\" data-end=\"2230\">Visual elements have been incorporated that help structure the information \u2014iconography, highlights, and calls to action\u2014 without overloading the interface.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd15fc8 elementor-widget elementor-widget-heading\" data-id=\"fd15fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Development and functionality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e26f2 elementor-widget elementor-widget-text-editor\" data-id=\"88e26f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2271\" data-end=\"2522\">The development focused on creating a fast, functional, and conversion-oriented website.<br data-start=\"2359\" data-end=\"2362\" \/>Technical performance, loading times, and mobile device compatibility have been optimized, ensuring a consistent experience across all environments.<\/p><p data-start=\"2524\" data-end=\"2707\">Simplified and accessible contact forms were implemented, as well as clear entry points throughout the site to facilitate the request for information or a quote.<\/p><p data-start=\"2709\" data-end=\"2855\">The management system allows the Salasegur team to update content, add new products, or modify conditions autonomously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38eb57f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"38eb57f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e45b50 e-con-full e-flex e-con e-child\" data-id=\"6e45b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec04ee elementor-widget elementor-widget-video\" data-id=\"0ec04ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasegur.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-082cb8c e-con-full e-flex e-con e-child\" data-id=\"082cb8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-348dbdb elementor-widget elementor-widget-image\" data-id=\"348dbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur.png\" class=\"attachment-large size-large wp-image-1743\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c7ee27 e-con-full e-flex e-con e-child\" data-id=\"4c7ee27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae215a elementor-widget elementor-widget-image\" data-id=\"6ae215a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur2-1024x768.png\" class=\"attachment-large size-large wp-image-1745\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur2-1024x768.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur2-300x225.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur2-768x576.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur2-1536x1152.png 1536w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur2-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6f2016 e-con-full e-flex e-con e-child\" data-id=\"f6f2016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071b1e6 elementor-widget elementor-widget-image\" data-id=\"071b1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur3-1024x768.png\" class=\"attachment-large size-large wp-image-1746\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur3-1024x768.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur3-300x225.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur3-768x576.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur3-1536x1152.png 1536w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Salasgur3-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Salasegur Industria Corredur\u00eda de seguros Nuestro trabajo Web Redise\u00f1o web y optimizaci\u00f3n digital para una corredur\u00eda de seguros Desde nuestro estudio desarrollamos el redise\u00f1o completo del sitio web de Salasegur, una corredur\u00eda de seguros con amplia trayectoria, con el objetivo de actualizar su presencia digital y alinearla con su posicionamiento como asesor de confianza en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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