{"id":1756,"date":"2026-03-23T20:07:54","date_gmt":"2026-03-23T20:07:54","guid":{"rendered":"https:\/\/fonsoestudio.com\/?p=1756"},"modified":"2026-03-23T23:01:37","modified_gmt":"2026-03-23T23:01:37","slug":"shinver","status":"publish","type":"post","link":"https:\/\/fonsoestudio.com\/en\/shinver\/","title":{"rendered":"Shinver"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1756\" class=\"elementor elementor-1756\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae8176 e-flex e-con-boxed e-con e-parent\" data-id=\"9ae8176\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a15f9a4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a15f9a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef84411 e-con-full e-flex e-con e-child\" data-id=\"ef84411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-594e6f8 elementor-widget elementor-widget-image\" data-id=\"594e6f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver.png\" class=\"attachment-large size-large wp-image-1757\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b95dbbe e-con-full e-flex e-con e-child\" data-id=\"b95dbbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c888053 e-con-full e-flex e-con e-child\" data-id=\"c888053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d1c1c elementor-widget elementor-widget-heading\" data-id=\"d3d1c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shinver<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188e0ba e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"188e0ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7068b5c e-con-full e-flex e-con e-child\" data-id=\"7068b5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896c66b elementor-widget elementor-widget-heading\" data-id=\"896c66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd29976 elementor-widget elementor-widget-text-editor\" data-id=\"cd29976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inmobiliaria, app, software<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce12ff elementor-widget elementor-widget-heading\" data-id=\"bce12ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4bf23 elementor-widget elementor-widget-text-editor\" data-id=\"0f4bf23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identidad de marca,\u00a0 Identidad visual,\u00a0 Research<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfc1c8 e-con-full e-flex e-con e-child\" data-id=\"2bfc1c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3faf4 elementor-widget elementor-widget-heading\" data-id=\"fd3faf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia de marca, identidad y sistema de comunicaci\u00f3n para una plataforma tecnol\u00f3gica inmobiliaria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece45d6 elementor-widget elementor-widget-text-editor\" data-id=\"ece45d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"535\" data-end=\"769\">Desde nuestro estudio desarrollamos la identidad de marca, el posicionamiento y el sistema de comunicaci\u00f3n de Shinver, una plataforma dise\u00f1ada para optimizar la captaci\u00f3n y gesti\u00f3n de oportunidades en el sector inmobiliario.<\/p><p data-start=\"771\" data-end=\"1032\">El objetivo del proyecto fue construir una marca capaz de comunicar con claridad una propuesta de valor concreta: acompa\u00f1ar a propietarios y demandantes hasta el punto de conversi\u00f3n \u2014tasaci\u00f3n, encargo o cierre\u2014 sin necesidad de ampliar estructura operativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4c271 elementor-widget elementor-widget-heading\" data-id=\"3d4c271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia y posicionamiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c402ec elementor-widget elementor-widget-text-editor\" data-id=\"8c402ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1075\" data-end=\"1278\">El punto de partida fue definir un territorio estrat\u00e9gico diferenciado dentro del sector proptech, donde muchas soluciones compiten desde la complejidad t\u00e9cnica o la acumulaci\u00f3n de funcionalidades.<\/p><p data-start=\"1280\" data-end=\"1515\">Shinver se posiciona como una herramienta orientada a resultados, con una promesa clara:<br data-start=\"1368\" data-end=\"1371\" \/>mejorar la eficiencia comercial de los profesionales inmobiliarios a trav\u00e9s de una \u00fanica plataforma.<\/p><p data-start=\"1517\" data-end=\"1568\">La estrategia se construy\u00f3 sobre tres principios:<\/p><ul data-start=\"1569\" data-end=\"1752\"><li data-section-id=\"15lhin8\" data-start=\"1569\" data-end=\"1628\">Optimizaci\u00f3n: m\u00e1s resultados sin aumentar recursos.<\/li><li data-section-id=\"1port2h\" data-start=\"1629\" data-end=\"1689\">Centralizaci\u00f3n: gesti\u00f3n unificada de procesos clave.<\/li><li data-section-id=\"yq8784\" data-start=\"1690\" data-end=\"1752\">Conversi\u00f3n: foco directo en citas, encargos y cierres.<\/li><\/ul><p data-start=\"1754\" data-end=\"1871\">Esto permiti\u00f3 estructurar un discurso centrado en impacto operativo, evitando abstracciones o mensajes gen\u00e9ricos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf23a7 elementor-widget elementor-widget-heading\" data-id=\"6cf23a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identidad visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ab396 elementor-widget elementor-widget-text-editor\" data-id=\"76ab396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2351\" data-end=\"2500\">La identidad visual se desarrolla a partir de un sistema gr\u00e1fico claro, modular y funcional, alineado con el car\u00e1cter tecnol\u00f3gico del producto.<\/p><p data-start=\"2502\" data-end=\"2757\">El sistema se apoya en una paleta de alto contraste, con colores activos como el naranja y el azul, que introducen dinamismo y permiten diferenciar acciones, estados o funcionalidades dentro del entorno digital.<\/p><p data-start=\"2759\" data-end=\"2942\">La tipograf\u00eda, basada en <em data-start=\"2788\" data-end=\"2799\">Unbounded<\/em>, aporta un car\u00e1cter contempor\u00e1neo y t\u00e9cnico, con buena legibilidad en interfaces y soportes digitales.<\/p><p data-start=\"2944\" data-end=\"3139\">El logotipo y sus variaciones (relleno y trazo) se integran dentro de un sistema flexible que permite su uso en diferentes contextos sin perder coherencia.<\/p><p data-start=\"3141\" data-end=\"3249\">El conjunto visual transmite precisi\u00f3n, agilidad y control, evitando elementos decorativos innecesarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f7ff6 elementor-widget elementor-widget-heading\" data-id=\"41f7ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tono y mensaje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e26f2 elementor-widget elementor-widget-text-editor\" data-id=\"88e26f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3278\" data-end=\"3389\">Uno de los ejes clave del proyecto fue la definici\u00f3n de un tono de comunicaci\u00f3n alineado con el producto.<\/p><p data-start=\"3391\" data-end=\"3429\">Se estableci\u00f3 un lenguaje basado en:<\/p><ul data-start=\"3430\" data-end=\"3587\"><li data-section-id=\"pxwt1q\" data-start=\"3430\" data-end=\"3477\">Mensajes directos y orientados a acci\u00f3n<\/li><li data-section-id=\"xowmuh\" data-start=\"3478\" data-end=\"3520\">Reducci\u00f3n de fricci\u00f3n comunicativa<\/li><li data-section-id=\"bu4hmi\" data-start=\"3521\" data-end=\"3587\">Enfoque en resultados concretos (citas, encargos, cierres)<\/li><\/ul><p data-start=\"3589\" data-end=\"3753\">El discurso evita tecnicismos propios del sector tecnol\u00f3gico y se centra en lo que el usuario necesita:<br data-start=\"3692\" data-end=\"3695\" \/>herramientas que generen negocio de forma eficiente.<\/p><p data-start=\"3755\" data-end=\"3836\">La comunicaci\u00f3n se articula siempre desde la utilidad, no desde la funcionalidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38eb57f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"38eb57f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e45b50 e-con-full e-flex e-con e-child\" data-id=\"6e45b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec04ee elementor-widget elementor-widget-video\" data-id=\"0ec04ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-082cb8c e-con-full e-flex e-con e-child\" data-id=\"082cb8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-348dbdb elementor-widget elementor-widget-image\" data-id=\"348dbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver.png\" class=\"attachment-large size-large wp-image-1757\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver-300x300.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver-150x150.png 150w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/Shinver-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c7ee27 e-con-full e-flex e-con e-child\" data-id=\"4c7ee27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae215a elementor-widget elementor-widget-image\" data-id=\"6ae215a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-stand-1024x768.png\" class=\"attachment-large size-large wp-image-1763\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-stand-1024x768.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-stand-300x225.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-stand-768x576.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-stand-1536x1152.png 1536w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-stand-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6f2016 e-con-full e-flex e-con e-child\" data-id=\"f6f2016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071b1e6 elementor-widget elementor-widget-image\" data-id=\"071b1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-lanyard-1024x655.png\" class=\"attachment-large size-large wp-image-1762\" alt=\"\" srcset=\"https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-lanyard-1024x655.png 1024w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-lanyard-300x192.png 300w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-lanyard-768x492.png 768w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-lanyard-1536x983.png 1536w, https:\/\/fonsoestudio.com\/wp-content\/uploads\/2026\/03\/shinver-lanyard-2048x1311.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Shinver Industria Inmobiliaria, app, software Nuestro trabajo Identidad de marca,\u00a0 Identidad visual,\u00a0 Research Estrategia de marca, identidad y sistema de comunicaci\u00f3n para una plataforma tecnol\u00f3gica inmobiliaria Desde nuestro estudio desarrollamos la identidad de marca, el posicionamiento y el sistema de comunicaci\u00f3n de Shinver, una plataforma dise\u00f1ada para optimizar la captaci\u00f3n y gesti\u00f3n de oportunidades en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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